Facebook is one of the most popular social media websites in the world today. It has a billion worldwide users and Facebook's posts are reaching over 1.9 bill]ion people every day. So when you're posting something on your Facebook page, it could be seen by literally anyone! Which means that when you post, it might be important to put some thought into who sees what.
What Time Are People Most Likely to See Your Post?
Facebook data shows that users are most active on Facebook in the morning. There is a steady decline throughout the day, but there is a spike at 3pm, which might be just when your audience is getting back from lunch break.
When Are People Most Active on Facebook?
As mentioned above, Facebook users are most active in the morning. However, there is a big drop during afternoons and evening until 9pm when people start being more active again.
This is a general overview of when most people are active on Facebook. But it might be different in your country, region or amongst your audience. To check for more accurate results, you might want to run a few campaigns and see when users actually start engaging with your posts.
How Should You Post Based on Audience Demographics?
Facebook shows that it's important to post during times when most of your audience is online (and also during the time when they're most active on Facebook itself). For example, if you have a 16-25 year-old audience, than morning time should probably be the best time to reach them. However, if you have an older audience, they might be on Facebook in the afternoon.
You can even use this as a guideline for your ads and see which time gets you the best engagement.
How Should You Post Based on The Type of Audience?
What works for people interested in makeup might not be as effective when targeting people interested in sports. Most people are active during times that their audience is most active on Facebook. So if you are targeting an audience based on their interests, it might be smart to post around those times or other times when they're likely to be online.
by rpinoy2
Best Times to Post on Instagram
Instagram’s activity is now much more concentrated in the work day,
Previously, Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m. were identified as the best times to post.
Now there’s less early morning activity, as well as a sharp drop-off after 6pm.
Therefore, mid-afternoon has been identified as an ideal time to post.
Specifically – Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.
Another interesting shift when it comes to Instagram activity is that weekends, especially Sundays, were traditionally the worst times to post.
Now, Instagram users are highly active on weekends from 9 a.m. to 5 p.m.
Best Times to Post on Twitter
Perhaps due to the ongoing use of Twitter to check the latest news, Twitter usage patterns have remained relatively consistent.
According to Sprout Social, the current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity.
That’s only a slight change from what was previously identified as the best time – Wednesday and Friday at 9 a.m.
Best Times to Post on LinkedIn
Compared to the dramatic shift in Facebook and Instagram activity, user behavior on LinkedIn has remained largely similar.
That’s likely due to the nature of LinkedIn being a more professionally oriented network.
The current best times to post on LinkedIn are:
Wednesday at 3 p.m
Thursday at 9–10 a.m.
Friday from 11 a.m.-noon.
In addition, the hours of regular weekday activity now begin and end a little later in the day.
Now, LinkedIn engagement begins around 8 a.m. rather than 7 a.m. every day.
It’s important to keep in mind this data reflects how people are using social media today.
That means these recommendations could shift even further depending on how the pandemic situation escalates over the coming weeks and months or even years.
PLEASE SUPPORT MY BLOGSITE TAP FOLLOW
THANK YOU
No comments:
Post a Comment